Color
#77964f
#77964frgb(119, 150, 79)hsl(86, 31%, 45%)oklch(0.633 0.104 128.4)Colors that go with #77964f
Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77964f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #77964f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shippedBlue is paired with #77964f in 5 real palettes, including Kia's brand system and Unity's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #77964f in 5 real palettes, including Forest Floor and Darkroom, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #77964f in 5 real palettes, including Clean Beauty and Wellness, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #77964f in 5 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #77964f in 6 real palettes, including Undergrowth and Forest Floor, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #77964f in 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #77964f
Tints & shades
Harmonies
Contrast
| #77964f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.35:1 | fail | pass | fail | |
Aaon black | 6.26:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77964f as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77964f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77964f-afbea2-4e56df-212d1f-f1f1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md