Color
#77839c
#77839crgb(119, 131, 156)hsl(221, 16%, 54%)oklch(0.609 0.041 265)Colors that go with #77839c
Charcoal, Copper and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77839c: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #77839c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #77839c, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #77839c: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Crimson #dc143c
shippedCrimson is paired with #77839c in 6 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77839c: 10 real palettes, including Campus and Dusk, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #77839c in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour.
Midnight Blue #191970
shipped10 real palettes, including Plaid's brand system and Fintech Trust put Midnight Blue beside #77839c, as the supporting colour.
Tints & shades
Harmonies
Contrast
| #77839c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.81:1 | fail | pass | fail | |
Aaon black | 5.51:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77839c as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77839c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77839c-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md