Color
#77969c
#77969crgb(119, 150, 156)hsl(190, 16%, 54%)oklch(0.652 0.036 210.7)Colors that go with #77969c
Charcoal, Copper and Terracotta lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77969c: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #77969c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Terracotta #e2725b
complementaryshippedTerracotta sits directly opposite #77969c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Rain Garden put Blush Pink beside #77969c, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #77969c in 4 real palettes, including Kiln and Coastal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #77969c: 6 real palettes, including Dusk and Open House, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Open House and Ford's brand system put Midnight Blue beside #77969c, as the text colour against it.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #77969c: 4 real palettes, including Ink Wash and Stone, as the lead colour.
Real palettes that use #77969c
Tints & shades
Harmonies
Contrast
| #77969c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.17:1 | fail | pass | fail | |
Aaon black | 6.63:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77969c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77969c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77969c-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md