Color
#77837b
#77837brgb(119, 131, 123)hsl(140, 5%, 49%)oklch(0.598 0.019 156.6)Colors that go with #77837b
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #77837b without the hard edge of pure #000.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #77837b, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #77837b: 6 real palettes, including Atelier and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #77837b in 6 real palettes, including Retro Pop and Five Guys's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77837b: 8 real palettes, including Campus and Peacock, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #77837b in 6 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Midnight Blue #191970
shipped7 real palettes, including Plaid's brand system and Paramount+'s brand system put Midnight Blue beside #77837b, as the supporting colour.
Peru #cd853f
shipped6 real palettes, including Kiln and Woodsmoke put Peru beside #77837b, as the lead colour.
Real palettes that use #77837b
Tints & shades
Harmonies
Contrast
| #77837b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.95:1 | fail | pass | fail | |
Aaon black | 5.32:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77837b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77837b reads as neutral, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77837b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77837b-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md