Color
#77808d
#77808drgb(119, 128, 141)hsl(215, 9%, 51%)oklch(0.597 0.023 257.5)Colors that go with #77808d
Charcoal, Champagne and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #77808d without the hard edge of pure #000.
Champagne #f7e7ce
shipped5 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #77808d, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #77808d: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #77808d: 6 real palettes, including Atelier and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #77808d in 8 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77808d: 12 real palettes, including Campus and Dusk, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #77808d in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Plaid's brand system and Fintech Trust put Midnight Blue beside #77808d, as the supporting colour.
Tints & shades
Harmonies
Contrast
| #77808d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.99:1 | fail | pass | fail | |
Aaon black | 5.26:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77808d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77808d reads as muted, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77808d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77808d-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md