Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#778d79
#778d79
hex
#778d79rgb
rgb(119, 141, 121)hsl
hsl(125, 9%, 51%)oklch
oklch(0.62 0.039 147.6)Closest name: Armour (#74857f)Relative luminance 0.2435
Colors that go with #778d79
Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #778d79: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped5 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #778d79, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #778d79 in 4 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #778d79, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #778d79: 6 real palettes, including Clean Beauty and Atelier, as the accent.
Crimson #dc143c
shippedCrimson is paired with #778d79 in 7 real palettes, including Diner and Cartier's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #778d79 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #778d79 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #778d79
Tints & shades
Harmonies
Contrast
| #778d79 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.58:1 | fail | pass | fail | |
Aaon black | 5.87:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778d79 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#778d79 reads as muted, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #778d79
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #778d79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/778d79-a2bea7-a54edf-1f2d26-ecf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md