#77705f as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.92:1	pass	pass	fail	AAA: use #5d584b as the text (7.09:1)
Aaon black	4.27:1	fail	pass	fail	AA: use #7d7564 as the text (4.6:1) AAA: use #9d9685 as the text (7.13:1) AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77705f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

b91c1c 78716c d97706 f5f1ea 1c1917

Newsprint

Open in tool →

Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.

Editorial Muted Warm

Fonts for this mood

#77705f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

Warm fonts →Editorial fonts →Elegant fonts →

mcpConnect your agent — build around #77705f

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #77705f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77705f-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md