Color

#ada799

#ada799
hex#ada799
rgbrgb(173, 167, 153)
hslhsl(42, 11%, 64%)
oklchoklch(0.729 0.021 87.5)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3882

Colors that go with #ada799

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ada799

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#999fad

#ad9d99 · #a9ad99

#99ada7 · #a799ad

Split-complementary

Open in tool →

#99a9ad · #9d99ad

#99ad9d · #999fad · #ad99a9

Contrast

#ada799 as textRatioAAAA largeAAAFix
Aaon white
2.4:1failfailfail
  • AA: use #7d7564 as the text (4.56:1)
  • AAA: use #5d584b as the text (7.09:1)
  • AA: or shift the background to #3d3d3d (4.53:1)
  • AAA: or shift the background to #1c1c1c (7.11:1)
Aaon black
8.76:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada799 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ada799 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada799
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada799 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada799-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md