Color

#77625f

#77625f
hex#77625f
rgbrgb(119, 98, 95)
hslhsl(8, 11%, 42%)
oklchoklch(0.516 0.028 27.6)
Closest name: Bear Hug (#796359)Relative luminance 0.1348

Colors that go with #77625f

Charcoal, Blush Pink and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5f7477

#775f68 · #776e5f

#5f7762 · #625f77

Split-complementary

Open in tool →

#5f776e · #5f6877

#68775f · #5f7477 · #6e5f77

Contrast

#77625f as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #665452 as the text (7.11:1)
Aaon black
3.7:1failpassfail
  • AA: use #88716d as the text (4.63:1)
  • AAA: use #a4918e as the text (7.02:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77625f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77625f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77625f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77625f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77625f-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md