Color
#77534b
#77534brgb(119, 83, 75)hsl(11, 23%, 38%)oklch(0.479 0.05 32.9)Colors that go with #77534b
Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77534b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #77534b, as the surface under it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77534b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #77534b: 6 real palettes, including Bakery and Clay & Linen, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #77534b in 4 real palettes, including Harvest and Fireside, as the accent.
Peru #cd853f
shipped4 real palettes, including Bakery and Coffee Bar put Peru beside #77534b, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #77534b in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour.
Rust #b7410e
shippedRust shows up next to #77534b in 5 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour.
Real palettes that use #77534b
Tints & shades
Harmonies
Contrast
| #77534b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.72:1 | pass | pass | fail |
|
Aaon black | 3.12:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77534b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77534b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77534b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77534b-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md