Color
#77501d
#77501drgb(119, 80, 29)hsl(34, 61%, 29%)oklch(0.464 0.084 69.9)Colors that go with #77501d
Rust, Champagne and Firebrick lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Rust #b7410e
analogousshippedRust is #77501d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #77501d, as the surface under it.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #77501d: 4 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the accent.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #77501d: 6 real palettes, including Darkroom and Homestead, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #77501d, as the supporting colour.
Steel Blue #4682b4
complementarySteel Blue sits directly opposite #77501d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #77501d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77501d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #77501d
Tints & shades
Harmonies
Contrast
| #77501d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.12:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.95:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77501d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77501d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77501d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77501d-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md