Color

#771d71

#771d71
hex#771d71
rgbrgb(119, 29, 113)
hslhsl(304, 61%, 29%)
oklchoklch(0.412 0.157 330.9)
Closest name: Noble Plum (#871f78)Relative luminance 0.0599

Colors that go with #771d71

Sea Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7723

#501d77 · #771d44

#71771d · #1d7177

Split-complementary

Open in tool →

#44771d · #1d7750

#77501d · #1d7723 · #1d4477

Contrast

#771d71 as textRatioAAAA largeAAAFix
Aaon white
9.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.2:1failfailfail
  • AA: use #c530bb as the text (4.51:1)
  • AAA: use #db6bd4 as the text (7.07:1)
  • AA: or shift the background to #b3b3b3 (4.56:1)
  • AAA: or shift the background to #dedede (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771d71 as the background.

Brands using this color

Fonts for this mood

#771d71 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771d71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771d71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771d71-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md