Color

#774f40

#774f40
hex#774f40
rgbrgb(119, 79, 64)
hslhsl(16, 30%, 36%)
oklchoklch(0.468 0.059 41.4)
Closest name: Bigfoot (#715145)Relative luminance 0.0988

Colors that go with #774f40

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774f40

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#406977

#77404d · #776a40

#40774f · #4f4077

Split-complementary

Open in tool →

#40776a · #404d77

#4d7740 · #406977 · #6a4077

Contrast

#774f40 as textRatioAAAA largeAAAFix
Aaon white
7.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #9f6956 as the text (4.63:1)
  • AAA: use #b88b7a as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774f40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#774f40 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774f40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774f40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774f40-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md