Color

#774e79

#774e79
hex#774e79
rgbrgb(119, 78, 121)
hslhsl(297, 22%, 39%)
oklchoklch(0.485 0.083 325.2)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1075

Colors that go with #774e79

Sea Green, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774e79

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50794e

#614e79 · #794e66

#79774e · #4e7977

Split-complementary

Open in tool →

#66794e · #4e7961

#79614e · #50794e · #4e6679

Contrast

#774e79 as textRatioAAAA largeAAAFix
Aaon white
6.67:1passpassfail
  • AAA: use #714a73 as the text (7.17:1)
Aaon black
3.15:1failpassfail
  • AA: use #99639c as the text (4.62:1)
  • AAA: use #b189b3 as the text (7.1:1)
  • AA: or shift the background to #d6d6d6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774e79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #774e79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774e79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774e79-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md