Color

#774d89

#774d89
hex#774d89
rgbrgb(119, 77, 137)
hslhsl(282, 28%, 42%)
oklchoklch(0.491 0.104 315.2)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1104

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5f894d

#594d89 · #894d7d

#89774d · #4d8977

Split-complementary

Open in tool →

#7d894d · #4d8959

#89594d · #5f894d · #4d7d89

Contrast

#774d89 as textRatioAAAA largeAAAFix
Aaon white
6.55:1passpassfail
  • AAA: use #714983 as the text (7.04:1)
Aaon black
3.21:1failpassfail
  • AA: use #9262a7 as the text (4.53:1)
  • AAA: use #ad89bd as the text (7.09:1)
  • AA: or shift the background to #d6d6d6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774d89 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #774d89
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774d89 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774d89-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md