Color

#774d37

#774d37
hex#774d37
rgbrgb(119, 77, 55)
hslhsl(21, 37%, 34%)
oklchoklch(0.462 0.066 48.2)
Closest name: Bison (#6e4f3a)Relative luminance 0.0951

Colors that go with #774d37

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#376077

#773740 · #776d37

#37774d · #4d3777

Split-complementary

Open in tool →

#37776d · #374077

#407737 · #376077 · #6d3777

Contrast

#774d37 as textRatioAAAA largeAAAFix
Aaon white
7.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #a1684a as the text (4.59:1)
  • AAA: use #bd8b70 as the text (7.09:1)
  • AA: or shift the background to #cccccc (4.51:1)
  • AAA: or shift the background to #fcfcfc (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774d37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#774d37 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774d37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774d37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774d37-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md