Color

#774b22

#774b22
hex#774b22
rgbrgb(119, 75, 34)
hslhsl(29, 56%, 30%)
oklchoklch(0.455 0.082 61.2)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0907

Colors that go with #774b22

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#224e77

#772223 · #777622

#22774b · #4b2277

Split-complementary

Open in tool →

#227776 · #222377

#237722 · #224e77 · #762277

Contrast

#774b22 as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #a3672e as the text (4.54:1)
  • AAA: use #cb8848 as the text (7.15:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774b22 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774b22 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774b22
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774b22 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774b22-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md