Color

#774686

#774686
hex#774686
rgbrgb(119, 70, 134)
hslhsl(286, 31%, 40%)
oklchoklch(0.478 0.113 317.9)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1002

Colors that go with #774686

Sea Green, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#558646

#574686 · #864675

#867746 · #468677

Split-complementary

Open in tool →

#758646 · #468657

#865746 · #558646 · #467586

Contrast

#774686 as textRatioAAAA largeAAAFix
Aaon white
6.99:1passpassfail
  • AAA: use #744582 as the text (7.2:1)
Aaon black
3:1failpassfail
  • AA: use #995fab as the text (4.58:1)
  • AAA: use #b287c0 as the text (7.12:1)
  • AA: or shift the background to #d1d1d1 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774686 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #774686
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774686 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774686-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md