Color

#77406e

#77406e
hex#77406e
rgbrgb(119, 64, 110)
hslhsl(310, 30%, 36%)
oklchoklch(0.456 0.099 333.4)
Closest name: Bruise (#7e4071)Relative luminance 0.0871

Colors that go with #77406e

Sea Green, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#407749

#654077 · #774053

#6e7740 · #406e77

Split-complementary

Open in tool →

#537740 · #407765

#776540 · #407749 · #405377

Contrast

#77406e as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #a65999 as the text (4.51:1)
  • AAA: use #bd84b4 as the text (7.12:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77406e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77406e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77406e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77406e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77406e-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md