Color

#773f88

#773f88
hex#773f88
rgbrgb(119, 63, 136)
hslhsl(286, 37%, 39%)
oklchoklch(0.468 0.128 317.9)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0925

Colors that go with #773f88

Denim, Taupe and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50883f

#523f88 · #883f75

#88773f · #3f8877

Split-complementary

Open in tool →

#75883f · #3f8852

#88523f · #50883f · #3f7588

Contrast

#773f88 as textRatioAAAA largeAAAFix
Aaon white
7.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #9f5bb3 as the text (4.62:1)
  • AAA: use #b785c7 as the text (7.19:1)
  • AA: or shift the background to #cccccc (4.59:1)
  • AAA: or shift the background to #fafafa (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773f88 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#773f88 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773f88
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773f88 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773f88-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md