Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#773f28
#773f28
hex
#773f28rgb
rgb(119, 63, 40)hsl
hsl(17, 50%, 31%)oklch
oklch(0.432 0.086 42.5)Closest name: Brisket (#6e4534)Relative luminance 0.0763
Colors that go with #773f28
Teal, Champagne and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #773f28 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and Bramble put Champagne beside #773f28, as the surface under it.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #773f28: 6 real palettes, including Darkroom and Homestead, as the supporting colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #773f28: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blush Pink #e8b4b8
shipped3 real palettes, including Blush and Nursery put Blush Pink beside #773f28, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #773f28: 3 real palettes, including Bakery and Bramble, as the accent.
Gold #ffd700
shippedGold shows up next to #773f28 in 3 real palettes, including Miro's brand system and Garnet, as the lead colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #773f28: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Tints & shades
Harmonies
Contrast
| #773f28 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.53:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773f28 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#773f28 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #773f28
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #773f28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/773f28-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md