Color

#773c8b

#773c8b
hex#773c8b
rgbrgb(119, 60, 139)
hslhsl(285, 40%, 39%)
oklchoklch(0.465 0.136 316.9)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0902

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#508b3c

#503c8b · #8b3c77

#8b773c · #3c8b77

Split-complementary

Open in tool →

#778b3c · #3c8b50

#8b503c · #508b3c · #3c778b

Contrast

#773c8b as textRatioAAAA largeAAAFix
Aaon white
7.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #9f57b7 as the text (4.52:1)
  • AAA: use #b882c9 as the text (7.07:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773c8b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773c8b reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773c8b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773c8b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773c8b-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md