Color

#773ad9

#773ad9
hex#773ad9
rgbrgb(119, 58, 217)
hslhsl(263, 68%, 54%)
oklchoklch(0.519 0.225 294.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1196

Colors that go with #773ad9

Midnight Blue, Olive Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #773ad9

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9cd93a

#3a4dd9 · #c73ad9

#d9773a · #3ad977

Split-complementary

Open in tool →

#d9c73a · #4dd93a

#d93a4d · #9cd93a · #3ad9c7

Contrast

#773ad9 as textRatioAAAA largeAAAFix
Aaon white
6.19:1passpassfail
  • AAA: use #6b29d6 as the text (7.21:1)
Aaon black
3.39:1failpassfail
  • AA: use #8c58df as the text (4.58:1)
  • AAA: use #a983e7 as the text (7.09:1)
  • AA: or shift the background to #dedede (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773ad9 as the background.

Brands using this color

Fonts for this mood

#773ad9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773ad9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773ad9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773ad9-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md