Color
#77387a
#77387argb(119, 56, 122)hsl(297, 37%, 35%)oklch(0.449 0.125 325.7)Colors that go with #77387a
Taupe, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Taupe #483c32
shippedTaupe is paired with #77387a in 4 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Sea Green #2e8b57
complementarySea Green sits directly opposite #77387a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77387a: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #77387a: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Teal #008080
split-complementTeal is a split-complement of #77387a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #77387a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #77387a: two real palettes: Bramble and Dusk, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #77387a in two real palettes: Wayfair's brand system and Console Light, as the supporting colour.
Real palettes that use #77387a
Tints & shades
Harmonies
Contrast
| #77387a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.98:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.63:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77387a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77387a reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77387a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77387a-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md