# #77387a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77387a`
- RGB: rgb(119, 56, 122)
- HSL: hsl(297, 37%, 35%)
- OKLCH: oklch(0.449 0.125 325.7)
- Relative luminance: 0.0816
- Nearest named color: Eminence (#6e3974, Δ 2.008) — https://brandsweets.com/colors/eminence
- Moods: cool, modern
- Page: https://brandsweets.com/colors/77387a

## Tints & shades

- Tints (toward white): #8b428f, #a34da8, #b15eb5, #bb73bf, #c78cca, #d1a1d4, #dbb6dd, #e5cbe7, #f1e3f2, #fcf8fc
- Shades (toward black): #6d3370, #632f65, #582a5b, #4e2550, #442046, #361a38, #2c152d, #221023, #180b18, #0e060e

## Harmonies

- Complementary: #3c7a38
- Analogous: #56387a, #7a385d
- Triadic: #7a7738, #387a77
- Split-complementary: #5d7a38, #387a56
- Tetradic: #7a5638, #3c7a38, #385d7a

## Colors that go with #77387a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #77387a in 4 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #77387a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77387a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77387a: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #77387a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #77387a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #77387a: two real palettes: Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #77387a in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac54b0 (4.65:1); AA: background → #c4c4c4 (4.58:1); AAA: text → #c07ec4 (7.02:1); AAA: background → #f0f0f0 (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77387a-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77387a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.