Color

#77375a

#77375a
hex#77375a
rgbrgb(119, 55, 90)
hslhsl(327, 37%, 34%)
oklchoklch(0.433 0.1 348.1)
Closest name: Grape (#6c3461)Relative luminance 0.0739

Colors that go with #77375a

Teal, Taupe and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77375a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#377753

#743777 · #77373a

#5a7737 · #375a77

Split-complementary

Open in tool →

#3a7737 · #377774

#777437 · #377753 · #373a77

Contrast

#77375a as textRatioAAAA largeAAAFix
Aaon white
8.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #b25789 as the text (4.62:1)
  • AAA: use #c581a7 as the text (7.07:1)
  • AA: or shift the background to #bdbdbd (4.51:1)
  • AAA: or shift the background to #ebebeb (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77375a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77375a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77375a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77375a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77375a-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md