Color

#7734da

#7734da
hex#7734da
rgbrgb(119, 52, 218)
hslhsl(264, 69%, 53%)
oklchoklch(0.513 0.232 295.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1144

Colors that go with #7734da

Medium Slate Blue, Olive Green and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7734da

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98da34

#3445da · #c934da

#da7734 · #34da77

Split-complementary

Open in tool →

#dac934 · #45da34

#da3445 · #98da34 · #34dac9

Contrast

#7734da as textRatioAAAA largeAAAFix
Aaon white
6.39:1passpassfail
  • AAA: use #6e28d7 as the text (7.12:1)
Aaon black
3.29:1failpassfail
  • AA: use #8e57e0 as the text (4.59:1)
  • AAA: use #ab82e8 as the text (7.09:1)
  • AA: or shift the background to #d9d9d9 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7734da as the background.

Brands using this color

Fonts for this mood

#7734da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7734da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7734da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7734da-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md