Color

#77340e

#77340e
hex#77340e
rgbrgb(119, 52, 14)
hslhsl(22, 79%, 26%)
oklchoklch(0.41 0.105 45.8)
Closest name: Brown (#653700)Relative luminance 0.0641

Colors that go with #77340e

Crimson, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77340e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e5077

#770e1c · #77690e

#0e7734 · #340e77

Split-complementary

Open in tool →

#0e7769 · #0e1c77

#1c770e · #0e5077 · #690e77

Contrast

#77340e as textRatioAAAA largeAAAFix
Aaon white
9.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #c05516 as the text (4.55:1)
  • AAA: use #e77736 as the text (7.09:1)
  • AA: or shift the background to #b8b8b8 (4.64:1)
  • AAA: or shift the background to #e3e3e3 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77340e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#77340e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77340e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77340e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77340e-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md