Color

#7733e6

#7733e6
hex#7733e6
rgbrgb(119, 51, 230)
hslhsl(263, 78%, 55%)
oklchoklch(0.523 0.246 293.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.12

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1e633

#3348e6 · #d133e6

#e67733 · #33e677

Split-complementary

Open in tool →

#e6d133 · #48e633

#e63348 · #a1e633 · #33e6d1

Contrast

#7733e6 as textRatioAAAA largeAAAFix
Aaon white
6.18:1passpassfail
  • AAA: use #6b21e4 as the text (7.09:1)
Aaon black
3.4:1failpassfail
  • AA: use #8c53ea as the text (4.54:1)
  • AAA: use #ab80ef as the text (7.07:1)
  • AA: or shift the background to #dedede (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7733e6 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7733e6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7733e6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7733e6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7733e6-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md