Color

#77314a

#77314a
hex#77314a
rgbrgb(119, 49, 74)
hslhsl(339, 42%, 33%)
oklchoklch(0.418 0.102 0.1)
Closest name: Beet Red (#7e203f)Relative luminance 0.0661

Colors that go with #77314a

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77314a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31775f

#77316d · #773b31

#4a7731 · #314a77

Split-complementary

Open in tool →

#31773b · #316d77

#6d7731 · #31775f · #3b3177

Contrast

#77314a as textRatioAAAA largeAAAFix
Aaon white
9.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #b95578 as the text (4.63:1)
  • AAA: use #cb809b as the text (7.1:1)
  • AA: or shift the background to #b8b8b8 (4.56:1)
  • AAA: or shift the background to #e3e3e3 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77314a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77314a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77314a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77314a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77314a-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md