Color

#7729ff

#7729ff
hex#7729ff
rgbrgb(119, 41, 255)
hslhsl(262, 100%, 58%)
oklchoklch(0.538 0.278 289.7)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1273

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0ff29

#2945ff · #e229ff

#ff7729 · #29ff77

Split-complementary

Open in tool →

#ffe229 · #45ff29

#ff2945 · #b0ff29 · #29ffe2

Contrast

#7729ff as textRatioAAAA largeAAAFix
Aaon white
5.92:1passpassfail
  • AAA: use #6105ff as the text (7.06:1)
Aaon black
3.55:1failpassfail
  • AA: use #8e4dff as the text (4.66:1)
  • AAA: use #ae80ff as the text (7.33:1)
  • AA: or shift the background to #e3e3e3 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7729ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7729ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7729ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7729ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7729ff-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md