Color

#77286d

#77286d
hex#77286d
rgbrgb(119, 40, 109)
hslhsl(308, 50%, 31%)
oklchoklch(0.421 0.139 333.1)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.0654

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#287732

#5a2877 · #772845

#6c7728 · #286c77

Split-complementary

Open in tool →

#457728 · #28775a

#775a28 · #287732 · #284577

Contrast

#77286d as textRatioAAAA largeAAAFix
Aaon white
9.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #bf40ae as the text (4.56:1)
  • AAA: use #d175c5 as the text (7.06:1)
  • AA: or shift the background to #b8b8b8 (4.59:1)
  • AAA: or shift the background to #e3e3e3 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77286d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77286d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77286d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77286d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77286d-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md