Candlelight
Open in tool →Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness.
Color
#77272d
#77272d
hex
#77272drgb
rgb(119, 39, 45)hsl
hsl(356, 51%, 31%)oklch
oklch(0.395 0.112 19.5)Closest name: Arcane Red (#6a2f2f)Relative luminance 0.0556
Colors that go with #77272d
Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77272d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #77272d in 4 real palettes, including M&M's's brand system and State Farm's brand system, as the supporting colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #77272d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shipped3 real palettes, including Bramble and Darkroom put Champagne beside #77272d, as the text colour against it.
Copper #b87333
shippedDesigners have shipped Copper with #77272d: 3 real palettes, including Bramble and Bakery, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77272d: 3 real palettes, including State Farm's brand system and Hinge's brand system, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77272d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #77272d
Tints & shades
Harmonies
Contrast
| #77272d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.94:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.11:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77272d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#77272d reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #77272d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #77272d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/77272d-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md