Color

#771ea4

#771ea4
hex#771ea4
rgbrgb(119, 30, 164)
hslhsl(280, 69%, 38%)
oklchoklch(0.449 0.2 310.6)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0753

Colors that go with #771ea4

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ba41e

#341ea4 · #a41e8d

#a4771e · #1ea477

Split-complementary

Open in tool →

#8da41e · #1ea434

#a4341e · #4ba41e · #1e8da4

Contrast

#771ea4 as textRatioAAAA largeAAAFix
Aaon white
8.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #ab46dd as the text (4.65:1)
  • AAA: use #c279e6 as the text (7.17:1)
  • AA: or shift the background to #bfbfbf (4.56:1)
  • AAA: or shift the background to #ebebeb (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771ea4 as the background.

Brands using this color

Fonts for this mood

#771ea4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771ea4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771ea4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771ea4-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md