Color

#771e94

#771e94
hex#771e94
rgbrgb(119, 30, 148)
hslhsl(285, 66%, 35%)
oklchoklch(0.436 0.186 316)
Closest name: Ultraberry (#770088)Relative luminance 0.0699

Colors that go with #771e94

Denim, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c941e

#3c1e94 · #941e77

#94771e · #1e9477

Split-complementary

Open in tool →

#77941e · #1e943c

#943c1e · #3c941e · #1e7794

Contrast

#771e94 as textRatioAAAA largeAAAFix
Aaon white
8.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #b241d8 as the text (4.64:1)
  • AAA: use #c878e3 as the text (7.25:1)
  • AA: or shift the background to #bababa (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771e94 as the background.

Brands using this color

Fonts for this mood

#771e94 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771e94
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771e94 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771e94-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md