Color

#77182c

#77182c
hex#77182c
rgbrgb(119, 24, 44)
hslhsl(347, 66%, 28%)
oklchoklch(0.379 0.129 14.4)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0476

Colors that go with #77182c

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#187762

#77185c · #773318

#2d7718 · #182d77

Split-complementary

Open in tool →

#187733 · #185c77

#5c7718 · #187762 · #331877

Contrast

#77182c as textRatioAAAA largeAAAFix
Aaon white
10.76:1passpasspassPasses AAA — no fix needed.
Aaon black
1.95:1failfailfail
  • AA: use #d6385a as the text (4.57:1)
  • AAA: use #e2738b as the text (7.06:1)
  • AA: or shift the background to #a8a8a8 (4.53:1)
  • AAA: or shift the background to #d1d1d1 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77182c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#77182c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77182c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77182c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77182c-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md