Color

#77181c

#77181c
hex#77181c
rgbrgb(119, 24, 28)
hslhsl(357, 66%, 28%)
oklchoklch(0.376 0.129 24.1)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0466

Colors that go with #77181c

Teal, Taupe and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77181c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#187772

#77184c · #774318

#1d7718 · #181d77

Split-complementary

Open in tool →

#187743 · #184c77

#4c7718 · #187772 · #431877

Contrast

#77181c as textRatioAAAA largeAAAFix
Aaon white
10.87:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #d73c44 as the text (4.62:1)
  • AAA: use #e3787d as the text (7.25:1)
  • AA: or shift the background to #a8a8a8 (4.57:1)
  • AAA: or shift the background to #d1d1d1 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77181c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77181c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77181c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77181c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77181c-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md