Color

#77181a

#77181a
hex#77181a
rgbrgb(119, 24, 26)
hslhsl(359, 66%, 28%)
oklchoklch(0.375 0.129 25.1)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0465

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#187775

#771849 · #774618

#1a7718 · #181a77

Split-complementary

Open in tool →

#187746 · #184977

#497718 · #187775 · #461877

Contrast

#77181a as textRatioAAAA largeAAAFix
Aaon white
10.88:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #d73c3f as the text (4.61:1)
  • AAA: use #e37879 as the text (7.23:1)
  • AA: or shift the background to #a8a8a8 (4.58:1)
  • AAA: or shift the background to #d1d1d1 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77181a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77181a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77181a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77181a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77181a-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md