Color

#771395

#771395
hex#771395
rgbrgb(119, 19, 149)
hslhsl(286, 77%, 33%)
oklchoklch(0.429 0.196 316.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0656

Colors that go with #771395

Denim, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#329513

#361395 · #951372

#957713 · #139577

Split-complementary

Open in tool →

#729513 · #139536

#953613 · #329513 · #137295

Contrast

#771395 as textRatioAAAA largeAAAFix
Aaon white
9.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #ba2fe4 as the text (4.61:1)
  • AAA: use #cf6fec as the text (7.14:1)
  • AA: or shift the background to #b8b8b8 (4.58:1)
  • AAA: or shift the background to #e3e3e3 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771395 as the background.

Brands using this color

Fonts for this mood

#771395 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771395
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771395 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771395-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md