Color

#7712fd

#7712fd
hex#7712fd
rgbrgb(119, 18, 253)
hslhsl(266, 98%, 53%)
oklchoklch(0.524 0.287 291)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1145

Colors that go with #7712fd

Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97fd12

#1221fd · #ed12fd

#fd7712 · #12fd77

Split-complementary

Open in tool →

#fded12 · #21fd12

#fd1221 · #97fd12 · #12fded

Contrast

#7712fd as textRatioAAAA largeAAAFix
Aaon white
6.38:1passpassfail
  • AAA: use #6a02f2 as the text (7.23:1)
Aaon black
3.29:1failpassfail
  • AA: use #9444fd as the text (4.5:1)
  • AAA: use #b47cfe as the text (7.25:1)
  • AA: or shift the background to #d9d9d9 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7712fd as the background.

Brands using this color

Fonts for this mood

#7712fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7712fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7712fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7712fd-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md