Color

#770e1a

#770e1a
hex#770e1a
rgbrgb(119, 14, 26)
hslhsl(353, 79%, 26%)
oklchoklch(0.368 0.137 22.5)
Closest name: Blood Brother (#770011)Relative luminance 0.0431

Colors that go with #770e1a

Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e776a

#770e4f · #77360e

#1a770e · #0e1a77

Split-complementary

Open in tool →

#0e7736 · #0e4f77

#4f770e · #0e776a · #360e77

Contrast

#770e1a as textRatioAAAA largeAAAFix
Aaon white
11.28:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #e41b32 as the text (4.5:1)
  • AAA: use #ee6d7c as the text (7.11:1)
  • AA: or shift the background to #a6a6a6 (4.63:1)
  • AAA: or shift the background to #cccccc (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770e1a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770e1a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770e1a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770e1a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770e1a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md