Color

#770bd5

#770bd5
hex#770bd5
rgbrgb(119, 11, 213)
hslhsl(272, 90%, 44%)
oklchoklch(0.482 0.254 298.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0897

Colors that go with #770bd5

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69d50b

#120bd5 · #d50bce

#d5770b · #0bd577

Split-complementary

Open in tool →

#ced50b · #0bd512

#d5120b · #69d50b · #0bced5

Contrast

#770bd5 as textRatioAAAA largeAAAFix
Aaon white
7.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #a242f5 as the text (4.63:1)
  • AAA: use #bc77f8 as the text (7.13:1)
  • AA: or shift the background to #c9c9c9 (4.54:1)
  • AAA: or shift the background to #f7f7f7 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770bd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770bd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770bd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770bd5-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md