Color

#770995

#770995
hex#770995
rgbrgb(119, 9, 149)
hslhsl(287, 89%, 31%)
oklchoklch(0.425 0.202 316.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0629

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#279509

#310995 · #95096e

#957709 · #099577

Split-complementary

Open in tool →

#6e9509 · #099531

#953109 · #279509 · #096e95

Contrast

#770995 as textRatioAAAA largeAAAFix
Aaon white
9.3:1passpasspassPasses AAA — no fix needed.
Aaon black
2.26:1failfailfail
  • AA: use #c00ef1 as the text (4.57:1)
  • AAA: use #d765f6 as the text (7.08:1)
  • AA: or shift the background to #b5b5b5 (4.54:1)
  • AAA: or shift the background to #e0e0e0 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770995 as the background.

Brands using this color

Fonts for this mood

#770995 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770995
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770995 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770995-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md