Color
#7707ed
#7707edrgb(119, 7, 237)hsl(269, 94%, 48%)oklch(0.504 0.276 294)Colors that go with #7707ed
Olive Green, Medium Slate Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #7707ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Medium Slate Blue #7b68ee
shippedMedium Slate Blue shows up next to #7707ed in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #7707ed in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Teal #008080
triadicshippedTeal completes a triad with #7707ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Forest Green #228b22
split-complementForest Green is a split-complement of #7707ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7707ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Charcoal #36454f
neutralCharcoal is the text near-black for #7707ed: softer than #000 and cool enough to feel like part of the same palette.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7707ed: two real palettes: Render's brand system and Kraken's brand system, as the supporting colour.
Real palettes that use #7707ed
Tints & shades
Harmonies
Contrast
| #7707ed as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.91:1 | pass | pass | fail |
|
Aaon black | 3.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7707ed as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7707ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7707ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7707ed-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md