Color

#77067f

#77067f
hex#77067f
rgbrgb(119, 6, 127)
hslhsl(296, 91%, 26%)
oklchoklch(0.407 0.186 324.9)
Closest name: Ultraberry (#770088)Relative luminance 0.0558

Colors that go with #77067f

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e7f06

#3a067f · #7f064a

#7f7706 · #067f77

Split-complementary

Open in tool →

#4a7f06 · #067f3a

#7f3a06 · #0e7f06 · #064a7f

Contrast

#77067f as textRatioAAAA largeAAAFix
Aaon white
9.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #cd0adb as the text (4.66:1)
  • AAA: use #ec50f7 as the text (7.06:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77067f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77067f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77067f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77067f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77067f-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md