Color
#440349
#440349rgb(68, 3, 73)hsl(296, 92%, 15%)oklch(0.278 0.125 324.8)Colors that go with #440349
Blue, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Blue #0000ff
shipped4 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #440349, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #440349: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #440349: 8 real palettes, including Heinz's brand system and Discover's brand system, as the accent.
Light Pink #ffb6c1
shippedLight Pink shows up next to #440349 in 4 real palettes, including Sorbet and Pastel Pop, as the lead colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #440349: 4 real palettes, including Sorbet and Opera's brand system, as the accent.
Forest Green #228b22
complementaryForest Green sits directly opposite #440349 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #440349: 3 real palettes, including SoFi's brand system and Open House, as the supporting colour.
Midnight Blue #191970
shipped3 real palettes, including Tide Pool and Allbirds's brand system put Midnight Blue beside #440349, as that palette's text colour.
Real palettes that use #440349
Tints & shades
Harmonies
Contrast
| #440349 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.36:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440349 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#440349 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #440349 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/440349-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md