Color

#77034d

#77034d
hex#77034d
rgbrgb(119, 3, 77)
hslhsl(322, 95%, 24%)
oklchoklch(0.377 0.155 349.9)
Closest name: Beet Red (#7e203f)Relative luminance 0.0452

Colors that go with #77034d

Sea Green, Teal and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03772e

#680377 · #770313

#4d7703 · #034d77

Split-complementary

Open in tool →

#137703 · #037768

#776803 · #03772e · #031377

Contrast

#77034d as textRatioAAAA largeAAAFix
Aaon white
11.03:1passpasspassPasses AAA — no fix needed.
Aaon black
1.9:1failfailfail
  • AA: use #e00690 as the text (4.6:1)
  • AAA: use #fb51bc as the text (7:1)
  • AA: or shift the background to #a6a6a6 (4.53:1)
  • AAA: or shift the background to #cfcfcf (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77034d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77034d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77034d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77034d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77034d-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md