Color
#77031a
#77031argb(119, 3, 26)hsl(348, 95%, 24%)oklch(0.362 0.143 20.6)Colors that go with #77031a
Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77031a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #77031a: 4 real palettes, including Heinz's brand system and State Farm's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #77031a in 4 real palettes, including Bookshop and Cider, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #77031a in 3 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #77031a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
split-complementSteel Blue is a split-complement of #77031a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77031a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #77031a: two real palettes: Bramble and Chipotle's brand system, as the supporting colour.
Real palettes that use #77031a
Tints & shades
Harmonies
Contrast
| #77031a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.59:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.81:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77031a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77031a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77031a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77031a-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md