Color

#7696db

#7696db
hex#7696db
rgbrgb(118, 150, 219)
hslhsl(221, 58%, 66%)
oklchoklch(0.677 0.109 264.7)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3078

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dbbb76

#76c8db · #8876db

#db7696 · #96db76

Split-complementary

Open in tool →

#db8876 · #c8db76

#db76c8 · #dbbb76 · #76db88

Contrast

#7696db as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #4671ce as the text (4.65:1)
  • AAA: use #2d54a9 as the text (7.11:1)
  • AA: or shift the background to #2e2e2e (4.63:1)
  • AAA: or shift the background to #030303 (7.03:1)
Aaon black
7.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7696db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7696db reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7696db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7696db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7696db-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md