Color

#7694d5

#7694d5
hex#7694d5
rgbrgb(118, 148, 213)
hslhsl(221, 53%, 65%)
oklchoklch(0.67 0.103 264.8)
Closest name: Blue Bay (#619ad6)Relative luminance 0.2984

Colors that go with #7694d5

Charcoal, Medium Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7694d5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d5b776

#76c4d5 · #8876d5

#d57694 · #94d576

Split-complementary

Open in tool →

#d58876 · #c4d576

#d576c4 · #d5b776 · #76d588

Contrast

#7694d5 as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #4c73c8 as the text (4.57:1)
  • AAA: use #3154a0 as the text (7.23:1)
  • AA: or shift the background to #2e2e2e (4.51:1)
Aaon black
6.97:1passpassfail
  • AAA: use #7a97d6 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7694d5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7694d5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7694d5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7694d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7694d5-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md